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Re: My letter re restaurant music
In a message dated 97-12-05 22:06:39 EST, S FRAZIER
>the slow music treatment, the average dollar amount of the bar charges per
>customer group (dinner table)was $30.47, compared to $21.62 for those under
>the fast-music treatment." People ate and left more quickly, with fewer
>drinks when the fast music was played. The greater turnover did not,
>however, make up for the lost and very lucrative bar tab.
This is interesting. Maybe there's hope.
The question is: if the fast music doesn't help sales, why
do they play it? To please the employees?
If so, my guess would be that the employees are the young
noise-addicted types who need the added audio stimulus.
Studies of this nature need to be controlled for age of the
clientele. The fast-music treatment might yield more dollars
when the clientele is younger.
-- Michael Wright
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