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Re: SAN ANTONIO NOISE ORDINANCE
In a message dated 97-10-26 11:38:07 EST, S Frazier writes:
<< There were several interesting findings such as the fact
that a larger percentage of the patrons left rather than waiting
in line when the fast music was played. Patrons spent 50%
more on drinks when slow music was played. This study also
cites other studies that lead to the conclusion that inappropriately
loud music tended to create an "avoidance condition." >>
Thank you for posting this. I am curious to know more about
what retailers have been reading concerning the relationship
between noise and profit.
I think studies of this nature need to be controlled for the age
of the patrons. Older people are far more likely to object to loud
audio signal than younger ones. On the contrary, I believe many
young people are addicted to continuing stimulus from audio signal.
The study was done in 1984. Since then, a lot more young
noise-addicted people have come of age and started having a
big impact on the retail market.
-- Michael Wright
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