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Re: Car Stereo Review Magazine
In a message dated 97-09-26 01:22:47 EDT, Bob S writes:
<< Michael: It might be helpful if you checked to see what study/survey
the ad cites. I mean, they're right (no doubt), but if there was
actually a legitimate study that documents this effect then I think we
might have stumbled upon something useful.
It doesn't cite a study. It never occurred to me that
there really was a study. I figured it was just ad
copy that they made up.
The point is that they know the buyers of their
products have aggressive instincts and want to
annoy others. They were playing up to these
aggressive tendencies. That's why the ad is
You can call them and ask if there really is
a study. 800-645-7750.
-- Michael Wright
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